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Test Bank for Marketing Channels, 8th Edition, Bert Rosenbloom, ISBN-10: 0324316984, ISBN-13: 9780324316988 – Download Test Bank Instantly

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Test Bank for Marketing Channels, 8th Edition, Bert Rosenbloom, ISBN-10: 0324316984, ISBN-13: 9780324316988

This is not an original TEXT BOOK (or Solution Manual or original eBook). You are buying Test Bank. A Test Bank is collection of test questions tailored to the contents of an individual text book. Test bank may contains the following types of questions: multiple choice, true/false, fill in the blank, matching, essay/short answer, and free-response questions. Please download sample for your confidential. All orders are safe, secure and confidential.

Part I: MARKETING CHANNEL SYSTEMS.
1. Marketing Channel Concepts.
2. Marketing Channel Participants.
3. The Environment of Marketing Channels.
4. Behavioral Processes in Marketing Channels.
Part II: DEVELOPING THE MARKETING CHANNEL.
5. Strategy in Marketing Channels.
6. Designing Marketing Channels.
7. Selecting Channel Partners.
8. Target Markets and Channel Design Strategy.
Part III: MANAGING MARKETING CHANNELS.
9. Motivating the Channel Members.
10. Product Issues in Channel Management.
11. Pricing Issues in Channel Management.
12. Promotion in Marketing Channels.
13. Logistics and Supply Chain Management in Marketing Channels.
14. Evaluating Channel Member Performance.
Part IV: ADDITIONAL PERSPECTIVES ON MARKETING CHANNELS.
15. Online Channel Systems and Management.
16. Franchise Marketing Channels.
17. Marketing Channels for Services.
18. Global Marketing Channels.